To enter the awards competition, select from the categories below, and click the award title entry link. All entries must be submitted online. In select categories, three copies of supporting materials may be mailed directly to the judging coordinator; this is noted below the category description. To submit an award, 75 percent of the combined planning, research, creative work, testing, execution and evaluation phases must have been completed between July 1, 2017, and June 30, 2018.

AWARDS COMPETITION CATEGORIES

 

CASE National Platinum Awards Category

The CASE Platinum Awards recognize best practices throughout the advancement profession nationwide. Institutions enter via their district competition only, with up to two winners advancing to the national stage of the competition. The entry fee for these categories is $125, which covers both stages of the competition (whether or not your entry advances to the national stage).

Submission deadline is November 15, 2018. 

  

Alumni Relations

The Alumni Relations Award recognizes exemplary programs, projects and initiatives in alumni relations that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. These may include creative programming for alumni, engaging constituents with the goal of improving diversity and inclusion, integrating multimedia into reunions and other alumni events or engaging alumni in other innovative ways. All supporting materials must be submitted online.

Communications and Marketing

The Communications and Marketing Award recognizes exemplary programs, projects and initiatives in communications and marketing that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. Entries can feature projects in a variety of areas, including public relations, media relations, internal communications, crisis communications, branding and integrated marketing. All supporting materials must be submitted online.

Fundraising

The Fundraising Award recognizes exemplary programs, projects and initiatives in fundraising that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. These may include putting a new twist on a senior gift program, getting grandparents to give, increasing corporate sponsorship and creative approaches to major giving. Entries can be in any area of fundraising and development. All supporting materials must be submitted online.

Advancement Services

The Advancement Services Award recognizes exemplary programs, projects and initiatives in advancement services that serve as models for other institutions, provide a successful solution to overcoming challenges, reflect strategic use of resources, achieve significant results and/or utilize innovative practices. Entries can be in any area of advancement services, including information systems, gift reporting and prospect research. All supporting materials must be submitted online. 

Best Articles of the Year

The Best Articles of the Year Award recognizes the best articles produced by freelance, staff and nonstaff writers. The article may cover any subject matter, but it must have appeared in a periodical published by your institution. Speech summaries, question-and-answer stories and materials reprinted from other sources are not eligible. All supporting materials must be submitted online. 

Excellence in Photography

The Excellence in Photography Award recognizes the best black-and-white and/or color photography produced by a single staff or freelance photographer for use in an institutional publication, periodical, website, exhibition or advertisement. An entry includes a portfolio of five to 10 representative photographs. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Diversity Programs

The Diversity Programs Award recognizes programs, projects and initiatives that promote diversity and inclusion in educational advancement hiring and retention, including student programming aimed at developing a diverse pipeline for the profession. Programs designed to educate and support staff in engaging diverse constituents and those that contribute to an organizational climate committed to diversity are also eligible. Programs may come from any area of institutional advancement, including fundraising, alumni relations, communications and marketing and human resources. All supporting materials must be submitted online.

Digital Communications

The Digital Communications Award recognizes programs, projects and initiatives that utilize digital communications within both new and established programming. Eligible programs may come from any area of institutional advancement, including fundraising, alumni relations and communications and marketing. Programs may be ongoing or new, but they must have been in place long enough to have produced well-documented results. Each program constitutes a single entry. All supporting materials must be submitted online.

Programs and Projects

Unlike the overall best practice awards, these awards are for specific programs and projects. 

Alumni Relations Engagement Project, Event or Program

This award considers one alumni engagement project, event or program and how well it complements university goals and the overall alumni relations program. Examples might include an awards program, reunion or homecoming event, career networking event, volunteer training workshop or alumni club chapter. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. Pay special attention to describing budget and resources and how this impacted the program. You may supplement your entry by uploading supporting materials. 

Alumni Relations Fundraising Project, Event or Program

This award concentrates on one alumni relations project, event or program with a fundraising component and considers how well it complements university goals and the overall alumni relations program. Examples might include scholarship fundraisers, reunion giving programs, homecoming or alumni club chapter organization events. Programs may incorporate chance drawings, silent auctions, annual fund appeals and more. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. Pay special attention to describing budget and resources and how this impacted the program. Funds raised should be reported as net proceeds (i.e., proceeds after expenses). You may supplement your entry by uploading supporting materials.

External Relations Engagement Program

This award is for a specific institutional, community, government or public affairs engagement program that is either a one-time or ongoing project designed to introduce or support a specific program, event or institutional priority. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. You may supplement your entry by uploading supporting materials.

Media Relations Program

This award is for an overall media relations program designed to maintain or enhance media coverage of a specific program, event or institutional effort. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. You may supplement your entry by uploading supporting materials.

Special Event

This award is for a special event designed to introduce or support a specific university program, event or institutional priority. Examples may include a presidential inauguration, a campaign kickoff or celebration, a state of the university address, an anniversary, the launch of a new initiative, a major one-time event or other special events. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. You may supplement your entry by uploading supporting materials.

Branding/Identity Program or Campaign

This award is for a branding or identity program designed to support the institution. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. The branding campaign may be for an entire institution or a subunit. Pay special attention to describing budget and resources and how this impacted the program. You may supplement your entry by uploading supporting materials.

Crisis/Issues Management Plan

This award is for a crisis or issues management plan. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. Please upload the plan itself as a PDF. You may supplement your entry by uploading supporting materials.

Overall Annual Fund Program

This award is designed to recognize the overall annual fund program of an institution or subunit. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. Pay special attention to describing budget and resources and how this impacted the program. You may supplement your entry by uploading supporting materials.

Subunit Campaign

This award is designed to recognize the campaign of a subunit, not an institutionwide campaign. Entries will be assessed based on the stated goals of a program and how successfully those goals were met. Entrants should also address weaknesses in programs and how they plan to combat those in the future. Pay special attention to describing budget and resources and how this impacted the program. Multiyear campaigns are eligible for entry during any phase. You may supplement your entry by uploading supporting materials. 

Writing and Publications

These awards recognize exceptional projects written by staff: permanent institutional employees at the time of publication. Entrants should submit PDFs of the work and use the summary tab objectives and results fields to support their entry. 

Feature Writing

This award is for a single feature article written by a staff writer. Upload a PDF of the work.

Publications Writing

This award is for the copy in a single print or digital publication written by one or more staff writers. While this award considers specifically the copy of a publication, judges will take into consideration editorial decisions, such as how well the copy matches the overall style of the publication. Examples of publications may include viewbooks, recruitment materials, university annual reports and others. Upload a PDF of the work.

Speech Writing

This award is for a single speech written by a staff writer. Please describe in your entry the event at which the speech was given. Upload a PDF of the work.

Writing for Fundraising

This award is for the copy in fundraising materials, such as direct mail solicitations, campaign case statements or fundraising emails. Entrants may include up to three examples of work that pertain to a single project, such as three related direct mail appeals or three pieces related to a single campaign. Upload a PDF of the work. 

Writing for the Media

This award is for a media pitch written by one or more staff writers. Entrants may include press releases and a comprehensive package of information used to pitch a story to media outlets. Note that it is the copy that will be assessed, not the design of the package. In the results field, please state which media outlets picked up the story, and use the URL link fields to link to resulting media hits. Upload a PDF of the work.

Writing for the Web

This award is for the copy used on institutional websites or microsites. Entrants may include up to three examples of work that pertain to a single project, such as three webpages that share a common purpose. Upload a PDF of the work.\

Print and Digital Publications

This division judges the overall publication. The writing, editing, tone, voice and professional execution of publications will be considered, as well as their interplay with online communication vehicles. Judges will consider staff resources and budget as a factor in assessing entries.

Recruitment Publication

This award is for a single print or digital publication for recruitment purposes. Examples may include a viewbook, magazine, informational packet, brochure or other publication. Please note that recruitment videos and dedicated recruitment websites have their own categories in the Electronic and Digital Media division. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Recruitment Publication Series

This award is for a series of print or digital recruitment publications that are linked by theme or campaign. Entries should include five or more pieces. Combinations of print and digital are acceptable, as well as recruitment videos and websites that are part of the series. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Fundraising Publication

This award is for a single print or digital publication for fundraising purposes. Examples may include a case statement, proposal, informational packet, brochure or other publication. Please note that fundraising videos and dedicated fundraising websites have their own categories in the Electronic and Digital Media division. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Annual Fund Publication

This award is for a single print or digital publication for annual fund purposes. Examples may include a brochure, direct mail appeal, email appeal, informational packet or other publication. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Magazine I

This award is for institutions with full-time enrollment of less than 5,000. The magazine may be four- or two-color. Please submit two different samples from your institution’s current year publication cycle. Judges will consider staff size and budget, so write about this in the summary tab. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address

Magazine II

This award is for institutions with full-time enrollment between 5,000 and 15,000. The magazine may be four- or two-color. Please submit two different samples from your institution’s current year publication cycle. Judges will consider staff size and budget, so write about this in the summary tab. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Magazine III

This award is for institutions with full-time enrollment of more than 15,000. The magazine may be four- or two-color. Please submit two different samples from your institution’s current year publication cycle. Judges will consider staff size and budget, so write about this in the summary tab. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Tabloid

This award is for all institutions. The publication may be four- or two-color. Please submit one year’s publication cycle. Judges will consider staff size and budget, so write about this in the summary tab. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Magazine/Tabloid Improvement I

This award is for institutions with full-time enrollment of less than 5,000. This category recognizes improvement from one year to the next. Entrants should provide detailed explanations of what changes were made and why. Staff size and budget will also be considered. Please submit two samples from the previous year and two samples from the current year. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Magazine/Tabloid Improvement II

This award is for institutions with full-time enrollment between 5,000 and 15,000. This category recognizes improvement from one year to the next. Entrants should provide detailed explanations of what changes were made and why. Staff size and budget will also be considered. Please submit two samples from the previous year and two samples from the current year. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Magazine/Tabloid Improvement III

This award is for institutions with full-time enrollment of more than 15,000. This category recognizes improvement from one year to the next. Entrants should provide detailed explanations of what changes were made and why. Staff size and budget will also be considered. Please submit two samples from the previous year and two samples from the current year. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Low Budget Publication

This award recognizes the efficient and innovative use of limited resources. You can define what “low budget” means, but you must include a statement as to why you consider your entry to be appropriate for this category. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Green or Sustainable Publication

This award recognizes publications that meet sustainability guidelines and exhibit creative use of papers, inks and sustainable publication concepts. Please use the summary tab to explain your process, resources and results. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Annual Report

This award recognizes an annual report, which can be for an entire institution, a foundation or an alumni association. Reports that are entirely digital are eligible; please submit a URL. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Graphic Design

This award recognizes imaginative, original approaches and excellent execution of outstanding design in print and digital media. Entrants are advised to read the descriptions for each category before deciding which is most appropriate for their entry.

Single-Page Publication or Flier

This award is for one-page publications. Entries may have multiple folds. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Multipage Publication or Folder

This award is for multipage publications. Examples may include publications that are saddle stitched, glued or perfect bound. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Periodical

This award recognizes graphic design in a publication that goes out on a regular basis, whether monthly or annually. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Cover

This award recognizes graphic design on the cover of a magazine, tabloid or brochure. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Book

This award recognizes graphic design on and/or in a dust jacket or bound book. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Poster

This award recognizes graphic design on a poster that advertises a program, event, campaign or policy. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Editorial Design

This award assesses the overall editorial design of a multipage publication, giving special consideration to editorial decisions that enhance the quality and effectiveness of the piece. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Specialty Piece

This award recognizes graphic design for projects such as calendars, invitations or other special design projects. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Illustration – Cover

This award recognizes an original illustration used as the primary artwork for a publication cover. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Illustration – Interior Spread

This award recognizes an original illustration used as the primary artwork for a publication interior. You are encouraged to send three sets of hard copies (if applicable) to the judging coordinator. See online entry form for mailing address.

Photography – Individual

This award recognizes a single color or black-and-white photograph printed in a publication or used online. Photographs must be submitted online via upload or a link to the website. 

Photography – Series

This award recognizes a photo story or a series produced for a single special project or event. Photographs must be submitted online via upload or a link to the website.

Unpublished Works

This award recognizes work that was never realized. There are no constraints other than that the work is graphic design for a print or digital publication that was never published. Work must be submitted online via upload or a link to the website.

Electronic and Digital Media

These awards recognize excellence in design, content and implementation of electronic and digital media. Particular emphasis will be placed on usability, aesthetics, creativity and technical expertise as they relate to stated objectives.

Total Website Design and Organization

This award recognizes the overall design and organization of a website. Judges will consider content and usability, including structure, navigation and functionality, as well as the aesthetics and creativity of the interface. (Please note that this category is intended for primary institutional websites. There are separate categories for alumni, recruitment and fundraising websites.) All materials must be submitted online.

Mobile Application – Utility/Service

This award recognizes the effectiveness of mobile applications. Judges will look primarily at utility and usability, including structure, navigation and fluid functionality. The aesthetics and creativity of the interface are also important. Examples may include a mobile admission or fundraising app. All materials must be submitted online. 

Social Media Strategy and Execution

This award recognizes the outstanding use of social media. Judges will look for strategies and resulting campaigns that are targeted, focused, measurable, memorable, engaging, appropriate and profitable. All materials must be submitted online.

Magazine or Publication Rendering for Tablet or Mobile Technology

This award recognizes the adaptation of a magazine or publication for viewing on a tablet or mobile device. Although publications may also be published as hard copy, they must have been specially adapted to be digital content. All materials must be submitted online.

Recruitment Video

This award recognizes an outstanding recruitment video. Judges will look for creativity and imagination, excellence in design and implementation and quantifiably appropriate results tied to stated objectives. Outcomes and assessments are important factors in this category, as are budget and staff resources. All materials must be submitted online.

Fundraising Video

This award recognizes an outstanding fundraising video. Judges will look for creativity and imagination, excellence in design and implementation and quantifiably appropriate results tied to stated objectives. Outcomes and assessments are important factors in this category, as are budget and staff resources. All materials must be submitted online.

Marketing/Branding Video

This award recognizes an outstanding marketing or branding video. Entries should be simple, relevant, distinct, focused and memorable. Quantifiably appropriate results tied to stated objectives are important factors in this category, as are budget and staff resources. All materials must be submitted online.

Recruitment Website or Microsite

This award recognizes an outstanding recruitment website or microsite. Judges will look for creativity and imagination, excellence in design and implementation and quantifiably appropriate results tied to stated objectives. Outcomes and assessments are important factors in this category, as are budget and staff resources. All materials must be submitted online.

Fundraising Website or Microsite

This award recognizes an outstanding fundraising website or microsite. Judges will look for creativity and imagination, excellence in design and implementation and quantifiably appropriate results tied to stated objectives. Outcomes and assessments are important factors in this category, as are budget and staff resources. All materials must be submitted online. 

Alumni Website or Microsite

This award recognizes an outstanding alumni website or microsite. Judges will consider content; usability, including structure, navigation and functionality; the aesthetics and creativity of the interface; and budget and staff resources. All materials must be submitted online.

Online Innovation/Experimentation

This award recognizes the original, experimental, unconventional and innovative use of digital/electronic technology in supporting university initiatives. Please specify how this use of technology was innovative in this context. All materials must be submitted online.

Advertising

This award recognizes outstanding advertising. Judges will look for creativity and imagination, excellence in design and implementation and quantifiably appropriate results tied to stated objectives. Outcomes and assessments are important factors in this category.

Total Advertising Campaign

This award recognizes an outstanding total advertising campaign: a coordinated series of linked advertisements (print, web, radio, television, mobile and/or social media) with a single idea or theme. Any combination of advertisements may be used to illustrate the breadth of the campaign. All materials must be submitted online via upload or a link to the website. 

Individual Print Advertisement

This award recognizes a single print advertisement designed to promote an institution or a specific idea, event or program. All materials must be submitted online via upload or a link to the website. 

Individual Digital Advertisement

This award recognizes a single digital advertisement designed to promote an institution or a specific idea, event or program. All materials must be submitted online via upload or a link to the website.

Individual Radio Advertisement

This award recognizes a single radio advertisement designed to promote an institution or a specific idea, event or program. All materials must be submitted online via upload or a link to the website. 

Commercial or Public Service Announcement

This award recognizes paid commercials and/or public service announcements. All materials must be submitted online via upload or a link to the website.

 

 

 

Special Recognition Awards Category 

The District III board established these awards to recognize specific achievements not otherwise captured in the awards program. Please submit a written statement of no more than 1000 words explaining why you believe your nominee is worthy of recognition by emailing it to the appropriate judging coordinator. There is no entry fee for these awards.
Submission closed.  Deadline July 28, 2018.

 

Bill Franklin Volunteer of the Year Award

The Bill Franklin Volunteer of the Year Award recognizes the vital role of volunteers in institutional advancement. A volunteer is any nonstaff person who assists in advancing the institution through programs such as fundraising, alumni relations and student recruitment. Volunteers may not be nominated posthumously. Institutions may nominate only one individual per year. Nominees are judged on their overall volunteer contributions and their long-term effect on the institution. Nominees may be trustees; they may be, but need not be, alumni.

Judging Coordinator: Jay Dowd, The Citadel Foundation

 

Opportunity and Inclusion Award

The Opportunity and Inclusion Award recognizes an advancement professional who displays leadership in fostering inclusion and diversity within the profession, on their campus and/or within the surrounding community.

Recipients will possess the following criteria:

– A demonstrated and sustained passion for the advancement of diversity.

– A demonstrated and sustained contribution to increasing diversity within their institution and community.

– A demonstrated and sustained commitment to the progression, career advancement and promotion of diverse, new leaders in the profession.

– Achievements in support of diversity plan goals and/or demonstrated diversity improvement effort.

Judging Coordinator: Marcus Burgess, York Technical College

 

Mentor of the Year Award

The Mentor of the Year Award recognizes an individual who has made an impact on other advancement professionals through their mentorship. Candidates should be nominated by a mentee who has benefited directly from the personal and professional leadership of the mentor. We define a mentor simply as an individual who has provided guidance and support to a professional colleague in one or more of the following areas: sponsorship, coaching, protection, exposure/visibility, support, acceptance and confirmation. There are no specific requirements related to years of service or scope of the relationship.

Judging Coordinator: Jay Dowd, The Citadel Foundation