Greetings from CASE III

Anita WaltonAs district chair, it is my pleasure to welcome you to our homepage. As always we strive to provide you with current, timely information—information that will help you do your job better, with greater confidence and mutual support.


After all, it is the legacy of CASE to welcome everyone as a volunteer member. There are few organizations where you have so many opportunities to take part and feel that what you do makes a real difference. You can put your stamp on the district in so many ways, so if you would like to volunteer in any capacity, just let us know.


I thank you for being a part of CASE III, where your participation and membership matter. I welcome your feedback, and I look forward to you joining us in our volunteer effort to advance our profession.


Anita Walton

CASE District III Chair


Inside Higher Ed

Higher Ed Cuts in GOP 2015 Budget – Cause for Concern?

From Michael Stratford at Inside Higher Education comes a story on the proposed GOP budget that poses some challenges for higher education. House Republicans on Tuesday unveiled their 2015 fiscal year budget, which proposes steep cuts to many domestic social programs, including reductions to Pell Grants, student loans, and research funding.

Time to Create a New Model for Donor Engagement

Social media has chipped away at the foundation of traditional donor-engagement models. A new study cited in the Stanford Social Innovation Review highlights the realities of donor behavior and how organizations can redesign their outreach strategies to be more effective. See what Julie Dixon and Denise Keyes found in their nationwide research.

donate button

SEO is dead

SEO is Dead. Long live CM!

Talk with any professional expert in SEO and you will quickly find they rarely just spend time optimizing a site for a search engine. In fact, most people who started out as SEO experts have morphed their services over the years to encompass the full spectrum of content marketing activity. Make no mistake: legitimate SEO tactics still matter today as part of any content marketing campaign. The problem is that the terms themselves — SEO and search optimization — are used when discussing what is actually the broader strategy of content marketing. See what Sean Jackson on Copyblogger has to say about that.

Students to Colleges: SHOW ME THE VALUE!

In this season of “college shopping,” parents and students are comparison shopping like never before. The Lawlor Group has a great article in their March Newsletter rounding up from a plethora of media stories about students and parents wanting to know the “real value” of a college education. How do we best show the value? This article brings clarity to the issue.


Customer Service

Build Alumni Affinity through Better Customer Service

Just think of the last time you had a transaction that you walked away from with a good feeling. So often customer service, one the easiest things to do, is the last thing we think to do. In the high-touch world of alumni engagement it should be the first!

Check out what Jamie Hunte has to say about that in an article on the Bentz Whaley and Flessner site.

Northwestern Set to Raise $3.75 Billion by 2019

The billion dollar campaigns keep rolling out. Northwestern University has launched the public phase of its $3.75 billion campaign, dubbed “We Will.” The school has already secured $1.52 billion during the quiet phase, which launched in 2011. The target is more than double Northwestern’s last campaign, which raised $1.55 billion from 1998 to 2003. Get the basics from the Non-Profit Times and then check out the campaign site.

Northwestern University

District III Highlights

April Spotlight

Take a small, personalized educational institution with committed, engaged and highly qualified faculty. Combine it with the opportunities afforded by a high impact, global research university. Add affordability (the lowest tuition in the Florida university system), a diverse student body and 18,000 successful and community oriented alumni. What do you get? The University of South Florida Sarasota-Manatee.


USFSM occupies a magical place in a special part of Florida, where students enjoy natural beauty, diverse arts and culture and a passion for excellence. USFSM is the centerpiece of the higher education corridor in the Sarasota/Bradenton area, offering a true sense of place and an unusually rich climate ideal for personal growth and intellectual development. As a fast-growing, rapidly evolving, separately accredited part of the USF System, we like to say that USFSM is “small enough to care, but large enough to lead.”


Until 2012, USFSM was an upper-division university for those pursuing a baccalaureate degree, master’s degree or certificate. Now we are building a comprehensive, four-year university offering more than 40 academic programs. Our four colleges: Education, Business, Arts & Sciences and Hospitality and Information Technology are continually adding programs and resources that enhance USFSM’s vital role as a catalyst for positive change locally and globally.


Note: If you would like your school or college featured, submit a very horizontal photo (jpg format) along with no more than 200 words of text about your institution.Send to: In the subject line you must write: CASE FEATURE in all caps.


Next CASE District III Conference
Orlando, Florida


The highly successful Make Waves Conference has just concluded. With more than 1,000 attendees, it was one of CASE III's most powerful conferences. Not to be outdone, the new leadership team has already tagged the next conference—Magic. What better place for Magic than in Orlando, Florida back at The Renaissance Orlando at Sea World, February 15-18, 2015.


Submit Session Proposals Now


So now it is time to reveal the "magic" behind your most fantastic programs and projects so we can transform them into show-topping track sessions for the 2015 conference.


To submit a proposal complete the web form by Monday, April 7, 2014.