Greetings from CASE III

Anita WaltonThe holidays have arrived in force. It is funny how they seem to sneak up on you, isn’t it? So, Thanksgiving is here and the winter holidays are right behind. On campus, it is a time of closure as students prepare for finals and transition home for the holidays. It is also a time of hope and cheer where we celebrate an abundance of friends, happiness and professional relationships that we nurture here in CASE III.


I wish you the very best for you and your work colleagues and your family. Be safe, and come back in January with renewed commitment and vigor, ready to tackle the new academic year. And speaking of a new year, be sure to register for the Annual Conference, “Magic,” if you have not done so already. It is an exceptional opportunity for you to learn more about our craft and to meet new people from around the southeast. The planning committee has done exceptional work--bring interesting speakers, hot topics and some great opportunities for fun and networking. Register now!


Happy Holidays!



Anita Walton

CASE District III Chair


Sue Cunningham

Cunningham Takes Reins of CASE

The Council for Advancement and Support of Education has announced the selection of Sue Cunningham as CASE's new president. Cunningham, currently vice-principal for advancement at the University of Melbourne, was the unanimous choice of CASE's presidential search committee and board of trustees.

Develop and Manage an Effective Volunteer Alumni Board

Advancement Live features Beau Dudley, Executive Director of Alumni Affairs at Washington and Lee University, and Dan Einstein, Past-President of the W&L Alumni Association Board of Directors. Ryan Catherwood hosts this online conversation for this exciting edition of Advancement Live focused on building and managing an all-volunteer alumni board.

Higher Ed Live


HACU Supports President Obama’s Executive Action

HACU and numerous other national and local organizations have advocated for immigration reform since 2001. After more than 13 years of failing to pass CIR, this executive action by the President points the way for Congress and the Administration to work together on behalf of the national interest without further delay, says HACU President Antonio Florez.

Washington Post Weighs in on Higher Ed Documentary

Ivory Tower” is a CNN documentary made the rounds of the film festivals and examines the state of higher education in the United States. How did we get to the one trillion dollar student debt threshold? Andrew Rossi’s documentary gets to the bottom of that while examining another hot topic: Is higher education, with its skyrocketing price tag, worth it?


marketing plan

Seven Steps to Creating a Marketing and Communication Plan

Sarah Coen of Noel-Levitz outlines seven steps to create a marketing and communications plan. As student search behavior has shifted from the traditional funnel to a much more chaotic, anonymous “secret shopper” model, campuses may be unsure how to adapt their marketing plans to keep up with this change. And with so many electronic communication tools available, do traditional marketing methods still have relevance today? In fact, is “marketing” still a vital part of student recruitment?

District III Highlights

November Spotlight

Clemson University combines the benefits of a major, land-grant, science- and engineering-oriented research university with a strong commitment to quality teaching and individual student success. The student-centered community is characterized by high academic standards, inclusiveness, collaboration and a drive to excel.


Clemson boasts a 17,500-acre forest, a 295-acre botanical garden and a lakefront setting. Undergraduate enrollment is managed to ensure small classes, a 17-to-1 student-to-faculty ratio, and high retention and graduation rates. Clemson scores above the national average on student engagement and satisfaction surveys, and has earned national recognition for living-learning communities, Creative Inquiry, writing across the curriculum and community service.


The Clemson 2020 Road Map, a 10-year strategic plan, focuses on providing talent for the new economy, driving innovation that stimulates economic growth, and addressing the challenges of the 21st century such as health, energy, transportation and environmental sustainability. Other key emphasis areas include advanced materials, biotechnology and biomedical science, information and computing technology, family and community living, general education, information and communications technology, and leadership and entrepreneurship.


Clemson ranks 20th among national public universities according to U.S. News & World Report and is the No. 1 choice of the state's best high school graduates. More than half of incoming freshmen ranked in the top 10 percent of their high school class. The University ranks seventh among national universities in payback ratio, according to SmartMoney magazine - a calculation based on graduates' lifetime earning potential and the cost of tuition.


For more information, go to or call the Class of ‘44 Visitors Center at 864-656-4789.



Next CASE District III Conference

Orlando, Florida


Meet us in Orlando for the annual conference. As we reveal the best tricks of the trade, you will harness the magic and return to your campus with new ideas, an expanded network and strategies for success. View a complete list of sessions by date and by track

Register today for the MAGIC annual conferenceGroup rates of $349 per person when three or more, from the same institution, register together.