Greetings from CASE III

Anita WaltonAnother year has flown by. Calendar year-end giving is nearly complete. For many it is mid-point in a fiscal year and we are wondering how we can stretch our office budgets. Besides reflecting on last year, it is a time to look forward - to welcome a New Year. Our annual conference, Magic, is only days instead of a few months away. The planning and hard work of the committee, has produced a remarkable conference-chock full of learning opportunities and time to network. There is still time to register, if you haven't done so already.


As chair of this wonderful CASE district, I am truly blessed. So, as we approach 2015, I want to share with you my hopes for this New Year. Here is what I look forward to:
-- A year of wonderful happiness
-- A year of good health
-- A year of great success
-- A year of incredibly good luck
-- A year of continuous fun and learning
-- Last and not least, a year of world peace.


See you in February as we make Magic in Orlando!



Anita Walton

CASE District III Chair


elevator speech

How to Create a Compelling Elevator Speech

Imagine entering an elevator. You press the button for floor ten. As the door closes, the stranger to your right asks "So, tell me about your institution." You now have the time to get to floor ten to provide the most accurate and engaging answer that will engage the stranger to want to learn more. This is the idea of the "elevator speech." Bart Caylor can help you develop that "one" speech that works.

Engaging Alumni from the Top of the Ivory Tower

We all like lists. There is something about having a list of things whether it is "to do's" or "rankings." Jay Sharman from TeamWorks Media put together a list of five things that we must consider when trying to engage alumni. Some are pretty obvious, but taken together the five are enlightening and should help guide our communication with our most important constituent—our alumni.

Ivory Tower


The "New" Capital Campaign in Three Steps

Chris Cavanaugh, CEO of Freeman XP, shares some ideas on how to get in there and fight for a "share" of the donor wallet. As universities try to secure their place in the future of higher education, raising friends and finances are more important than ever. In this article Cavanaugh shares some fresh ways that institutions are engaging donors' minds and hearts.

Six Research-Backed Ways to Get More Followers on Social Media

Continuing on with our lists, from Fast Company comes a great article on how to build more followers into your social media work. Vanity—is it all about vanity or does increasing followers really mean something less narcissistic? With the ever-increasing number of social outlets, why is it important to keep tabs of where you are with all of them?

Social Media

MAGIC Conference

Annual Conference Exceeds Goals

The Orlando Annual Conference has pulled a rabbit, or rabbits, out of its collective hats when it comes to attendance. The planning team has put together a compelling and magical program for your education and entertainment. Just in case you might want to attend we suggest you review the daily schedule of more than 130 track sessions and focused discussions. Check out the plenary speakers like Giovanni Livera; learn where an advancement career can take you with Rita Bornstein; Mignon Fogarty, A.K.A Grammar Girl (demystefier of grammar rules); and Inky Johnson, who will givde us a plan to maximize every day. All this plus you will have a chance to win a spectacular Waterways of Russia Cruise. Don't miss the magic, and join us in Orlando. Single day registrations are still available.

District III Highlights

February Spotlight

The Westminster Schools is a Christian, independent day school for boys and girls from pre-first through high school. Founded in 1951, the School serves 1,850 students on a 180-acre campus in the heart of Metro Atlanta and seeks to develop the whole person for college and for life through an excellent education.


With an average student-to-teacher ratio of 9:1, Westminster offers not only carefully designed academic instruction, but also a wealth of engaging extracurricular opportunities, such as:

  • Unique service learning projects that partner with nonprofit organizations locally and abroad;
  • A dynamic performing arts program including music, visual arts, and drama;
  • A nationally recognized athletic program with more than 84 teams across 17 sports;
  • and interdisciplinary global programs in eight countries.

The School, under the leadership of President Keith Evans, continues to grow and succeed. Its various academic, arts, service, and extracurricular programs have earned state, regional, and national recognition. Additionally, Westminster has won more than 200 state athletic championships and has been awarded the Georgia Athletic Directors Association Director's Cup for best overall athletic program in its classification. Westminster graduates have gone on to lead lives of service and leadership inspired by the School's ideals and commitment to timeless Christian values.



Next CASE District III Conference

Orlando, Florida


Meet us in Orlando for the annual conference. As we reveal the best tricks of the trade, you will harness the magic and return to your campus with new ideas, an expanded network and strategies for success. View a complete list of sessions by date and by track

Register today for the MAGIC annual conferenceGroup rates of $349 per person when three or more, from the same institution, register together.