Greetings from CASE III

Anita WaltonIf school has not already started where you are, it soon will and for many of us, we’re in the thick of things right now. I trust that you had the opportunity to relax some this summer and refuel for a new academic year—one of the more difficult things for us to do as busy professionals in an ever-busy world.


Looking into the faces of the new students coming onto our campuses is always so encouraging and enlightening for me. I see the hope, the excitement, the trepidation, the passion and some times the fear that being new to something brings. Seeing those faces reminds me of what a responsibility that has been entrusted to us as advancement leaders on our campuses.


We are coming off a District III board meeting, where we heard details of the wonderful new annual conference that will take place in Orlando in February 2015. More information will be coming your way in print and via email regarding the opportunities for learning and networking that this stellar event provides. In addition, CASE offers numerous other options for advancement professionals, no matter where you are in your career. Whether it be a CASE book or webinar, one of the CASE International conferences, or our own One Day Workshops—there is something for everyone! Take advantage.


On behalf of your CASE leadership team, have a great year.



Anita Walton

CASE District III Chair


Member Profiles Needed – Send Yours Today

It’s easy. We all have them. Now CASE wants yours. We are trying to build our member institution profiles on our web site. Our goal is to have all institutions in the district to have a 200-word profile readily available. Participating in this endeavor is good for two reasons—one, you get some visibility for your school and two, CASE will have a base of information to draw on when we need information about your institution. For the hundreds of you who have not submitted a profile, now is the time. Send profiles with a horizontal photo (JPG) emblematic of your school to:

One-Day Workshops Offered in Atlanta and Nashville

Join us for one-day workshops in Atlanta, Ga., on Oct. 20 (Cultivating a Culture of Philanthropy) and in Nashville, Tenn., on Nov. 17 (Believe It Or Not, We Actually Have Rules To Follow: IRS and CASE Guidelines...and a Few Other Interesting Tidbits).

liberal arts

The Liberal Arts Push Back

The Council for Independent Colleges has been working on a campaign to educate the public about the value of a liberal arts education in today’s world. With all the hype about educating for a career, this campaign charts a clear path for why liberal arts are viable in today’s world. What is remarkable about the campaign is the techniques use to gain momentum, as the Chronicle noted in a recent story.

Some Lessons About Building Your Institution’s Reputation

The secret to a better reputation isn’t better adjectives—it’s better storytelling according to Joe Biden’s former speechwriter. In light of our audiences diminishing attention span and buzzword tolerance, this article offers real actionable advice on what types of stores to tell and how to find them in your organization.

story telling

donate online

From Higher Ed Live, a Way to Build a Digital Advancement Strategy

New evidence of success in the digital realm of advancement communications can be found in recent “Giving Day” results both in terms of dollars raised and donor participation percentages. Columbia University, Colgate University and Washington and Lee University come to mind as great examples. Several universities have tried and many more are planning 24-hour giving 24-hour giving events this next fiscal year. What’s so powerful about these successes is that they’re shaped by the development and deployment of content marketing and social media strategies in addition to more traditional communication approaches.

CASE III Awards Program Opens Next Week

It is time to start getting your entries pulled together for this year’s CASE III Awards program. This year there are 68 categories including three special recognition awards and seven CASE International Best Practice awards. Entries for the upcoming awards competition must have been produced or executed (at least 75% of the work for a project should have taken place during this period) between July 1, 2013 and June 30, 2014. Entries are being accepted now.

District III award

District III Highlights

September Spotlight

Asheville School remains one of the few small boarding schools in America (285 students, 207 boarding students). Our high school students live in a nurturing community where faculty and students genuinely know one another — thanks to family-style meals, senior chapel talks and century-old traditions.

Founded in 1900, Asheville School alumni are in all 50 states and about 35 countries around the world. The school offers a rigorous co-ed college preparatory program. Many Asheville School graduates are accepted to the most prestigious schools in the country. In fact, the majority of recent graduates are attending colleges and universities Barron’s rates as “highly selective” and “most selective.”

Teachers at Asheville School emphasize 21st century skills (critical thinking, communication, collaboration, creativity) in a traditional setting, where students are known, cared for, and celebrated. The school’s core values are Perseverance, Integrity, Respect and Compassion.

Asheville School’s 300-acre campus is located in an idyllic place. Surrounded by the Blue Ridge Mountains, the campus is located in the vibrant, safe city of Asheville, North Carolina.


Next CASE District III Conference

Orlando, Florida


Meet us in Orlando for the annual conference. As we reveal the best tricks of the trade, you will harness the magic and return to your campus with new ideas, an expanded network and strategies for success.

Register today for the MAGIC annual conference. Early-bird rate of $359 vanishes Nov. 17. Group rates also available. Apply for a CASE III Scholarship and receive a waiver of fees for the conference registration, and reimbursement of up to $500 in receipted travel expenses.


CASE Presidential Search

CASE is searching for a new president to succeed John Lippincott, who will retire in January. To learn more, visit the search site and view the position description.