Greetings from CASE III

Anita WaltonI hope you had a wonderful July 4 holiday. We are reaching the midpoint of summer and for many of us, it is time to start thinking about was is to come -- a new academic year. For many it means wrapping up the fiscal year and moving on to the next or assessing where we are at midpoint in the calendar year. For all of us it is a time to begin to ready ourselves for another school year will soon be on its way.


In thinking about and planning for that year, don't forget to include CASE professional development opportunities. CASE offers numerous options for advancement professionals, no matter where you are in your career. Whether it be a CASE book or webinar, one of the CASE International conferences, or one of our own district opportunities—One Day Workshops in the fall of 2014 or the Annual Conference in Orlando, February 2015—there is something for everyone!


Thanks to the many of you who nominated colleagues for the Chief Executive Leadership Award and for positions on the CASE III Board. I thank you for your interest in serving and honoring your colleagues.



Anita Walton

CASE District III Chair



Marketing Statistics That Make a Difference

When it comes to reliable statistics that can help you make decisions, there seems to be a ton of stats in various places, but few attempts to compile a master list. So, here is the ultimate collection of relevant statistics on member/donor acquisition and retention—from stats on typical member tenure and renewal rates, to best practices that successful associations use to retain their members.

25 Point Checklist of Web Strategy—How Do You Measure Up?

The year is ending. Students have graduated. Vacations are still a few weeks away. Now is the perfect time to review the state of your higher ed web strategy. Whether your focus is enrollment, marketing, or development, your school's website is often the first and only impression you have on your digital visitors. Be sure your website strategy delivers on what users expect. Recent studies show that nearly all prospective students find your website critical in their decision to apply. Even so, most website users judge your institution within 3.42 seconds based upon design alone

Five Principles That Institutional Leaders Need to Drive Recruitment and Retention

Sorry to say this out loud, but the world does not need another MBA program or an RN to BSN or Master of Arts in Teaching. And discounting just isn't the business model for long-term success in the market. What the world does need is someone to pay attention to the needs and wants, perceptions and expectations of others - and then come back with a unique, valuable solution. The market place is a crowded one. Standing out is tough - unless you have a really successful Division I football team that happens to be on television every week. But that's a rather expensive and risky way to differentiate.

Mellon Foundation Studies Strategy for Saving the Humanities

The Andrew W. Mellon Foundation has a reputation for moving in mysterious ways. For 45 years, it has steadily handed out money-lots of it-to sustain the humanities and the performing arts. As times have gotten tougher, Mellon's deep pockets have become increasingly important. The foundation tends to attract an unusual level of anxiety and interest, like a rich uncle whose quirks and whims keep poorer relations on their toes.

What is The State of Fundraising Analytics? We're Making Real Progress.

Although data science has been a part of fundraising in various capacities for decades, recent years have seen an explosion on in-house programs and data-driven processes. Joshua Birkholz, in a blog on the Bentz, Whaley and Flessner Web site reflects on the fifth year of surveying the fundraising community, and is impressed with the tools and applications.

District III Highlights

July Spotlight

Established to fill a regional need for higher education opportunities in Southwest Florida, Florida Gulf Coast University has flourished since opening its first classrooms in 1997 and now attracts students from all over the United States and abroad to Fort Myers. The university has achieved national prominence in academics, environmental sustainability and service-learning as well as in athletics, where FGCU earned the nickname "Dunk City" in its historic run to the NCAA men's basketball tournament's Sweet Sixteen in 2013.

FGCU's unique natural setting between the Florida Everglades and the Gulf of Mexico creates a living outdoor classroom and a lively campus interwoven with native flora and fauna. It also provides an engaging home to a diverse and growing community of more than 14,000 undergraduate and graduate students who advance their learning in state-of-the-art classrooms and labs.

Emphasizing innovative teaching and interdisciplinary learning, FGCU continues to expand academic offerings, which now include 51 undergraduate, 28 master's, one specialist and two doctoral programs. With 1,100 faculty and staff working in five colleges, the university is committed to providing personalized attention to students and serving as an economic engine for the greater community.


Next CASE District III Conference

Orlando, Florida


Meet us in Orlando for the annual conference. As we reveal the best tricks of the trade, you will harness the magic and return to your campus with new ideas, an expanded network and strategies for success.


CASE Presidential Search

CASE is searching for a new president to succeed John Lippincott, who will retire in January. To learn more, visit the search site and view the position description.